About us
What originally started as a family project has grown into a brand that sets out to represent mastery.
Who We Are
We’re a family rooted in passion, progress, and purpose.
At BUTR, we believe that the pursuit of any skill comes with difficulty but with consistency and dedication, you will master it.
That’s the essence of what we stand for: the churning behind the BUTR, the reps behind the rhythm, the practice behind the perfection.
It’s about the mindset that turns frustration into finesse. We’re here for the makers, the doers, and the ones who keep showing up until the hard stuff feels like BUTR.
What We Do
We’re building a brand that delivers premium skateboarding gear—starting with high-quality skateboard decks and expanding into curated items made for skaters on their journey to mastery. Everything will be easily accessible through our secure online store.
We’re more than just a board company. We’re also content creators and educators, committed to giving skaters the tools they need to level up. Through our blog, YouTube channel, and Instagram, we share trick tips, nutrition ideas, product reviews and fitness routines for skaters, by skaters.
We also create digital products—like recipe books and other informative titles—designed to support skaters on and off the board. You’ll find them in our growing book collection, because we believe knowledge is power, and progression goes beyond the pavement.
And because we believe in giving back, we drop freebies from time to time—whether it’s a guide, a recipe book, or something to keep the stoke alive. We try our best to give back to the community, so make sure to check in now and then—you never know what might be up for grabs.
Whether you're looking for gear to shred, content to grow, or inspiration to keep pushing—you’re in the right place.
Our Vision
Our vision is to launch the BUTR Academy—a future-focused training ground where athletes can be shaped, sharpened, and supported to compete at the highest level of skateboarding.
Our Mission
We believe skate coaches play a vital role in the continuous development of the next generation of skaters. They’re not just teaching tricks—they’re mentoring confidence, discipline, and resilience.
Our mission is to support skate coaches however we can, inspire and educate young skaters, and keep the stoke alive in our communities.